Special K Size Code

29 Nov

I love this ad in theory. All the women getting to see their bodies in a way that doesn’t require a number ranging from low to high. AKA good to bad. Because that’s what many women see when they look at a tag.

The other day I bought a skirt that was a size 10. And that is a number I rarely see on my clothes. But I looked at this 10 and I only thought of one thing.

I remembered this summer when I bought a really cute pair of shorts and they were a size 2. And that is not a number I see on my clothes very often either.

The point is that I can wear those “size 2” shorts in the morning and the “size 10” skirt that same night. Why? Because the numbers ARE MADE UP. Every brand has their own version of the chart. It’s why I don’t really do online shopping. I have no idea what size I’m going to be. Medium-ish?

So why not instead of a number come up with a somewhat nonsensical chart? Something like the makers of TheyFit use (P.S. If anyone reading this has used TheyFit or Coripa condoms I’d love to hear about your experience. I’m very curious).

TheyFit makes condoms in 95 sizes to custom fit your penis. And one of the things they boast is their “Randomized Size Code.”

Which is basically what the Special K measuring tape is, right?

Maybe, until it’s safe for women to take up space again, we can start thinking of our clothing sizes like randomized codes with no meaning other than that they just fit you.

The dark-wash shorts are #Levis size 6. The light-wash shorts are #H&M, size 8. #HowFuckedUpIsThat #SizesAreArbitrary #BeautyIsntDefinedByANumber

It’s a band-aid and I’d rather women just unabashedly take up space, but while we work on ending fat-shaming…

I guess that’s what irks me about the Special K advert, it’s a band-aid and makes no attempt at all to address or fix the hemorrhage. It takes advantage of the hurt that women feel and gives them a ray of sunlight to hold onto, a thing that makes them feel better for a moment. But it’s relying on that hurt being there and so it doesn’t attempt to rectify it. And so by not being part of the solution, it’s part of the problem. A sort of well meaning part of the problem.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: